Italian beer brand Peroni will open a pop up branded bar in Sydney this year. The Momenti Peroni bar will be open for two months until mid December 2010 in Darlinghurst, featuring installations in the windows.
The bar will be fitted out by Italian designer Antonio Berardi, serving (of course) Peroni beer, and keeping up the Italian aesthetic with appetitsers by Italian chef Massimo Bianchi, of Uccello fame.
Paul Gloster, marketing director at Pacific Beverages, said: “Peroni is Italian style. Creating a stylish premium experience dedicated to traditions such as aperitivo is a new and innovative way for us to communicate the essence of who we are.”
See you there!